Benita Elmedia

Benita Elmedia founded Elmedia Studio in London after 8+ years in digital marketing and 10 years inside the luxury world as a customer. Her work rests on one ability above the rest: closing the distance between what a brand promises and what its customer actually experiences, then positioning that brand alongside the names it wants to be taken seriously by.

The path began before university, when she founded Surge of Style, a luxury fashion publication that reached a million page views in its first year on content and SEO alone. Seeing a million people find her writing through search changed how she saw the internet, and she has been building digital presence ever since.

A BSc in Marketing from UCL followed, then in-house marketing years for houses including Burberry and Armani, learning from the inside how the great names guard their image. That experience made the next step inevitable: a studio of her own, doing the work end to end. Elmedia Studio operates as a thinking partner to its clients, building brand identity from the inside out and digital experiences that customers feel, remember and choose again and again. Helping brands create that experience is what Elmedia Studio is built on.

Her favourite brands are Chanel and Saint Laurent. She enjoys afternoon tea at The Savoy, and a free London afternoon usually means a stroll through Covent Garden that ends at the theatre. She understands the desires and aspirations of the most discerning luxury customers because she is both consumer and counsel: she advises these brands by day and chooses them herself the rest of the time. Elmedia Studio exists to close that gap, ensuring the experience a brand delivers online matches the one it delivers in person.