EVERYFYND
Experience Our Build
everyfynd.comOverview
EVERYFYND set out to become a luxury discovery and price comparison platform with editorial styling built in for shoppers.
They came to us with no existing assets, no established audience, and a completely open brief. We built the identity, the platform, and the discovery strategy to launch it.
The Challenge
EVERYFYND competes with wordmark-only brands, where identity lives entirely in the letterforms. The name holds two Ys, the most structural letter in the word, so a single decision would repeat twice.
We began by understanding the brand and where EVERYFYND wanted to go, then built the full identity: a custom wordmark, a monogram, and a complete brand guidelines suite.
The Y became that decision. Two paths meeting as one, the same logic as the platform: every retailer, every price, resolved into a single view. We built it through subtraction. In luxury, subtraction reads as expense. Addition reads as noise
The Approach
We create a custom wordmark centres on the two Ys in ‘EVERYFYND’. Their converging forms reflect the platform’s purpose: bringing multiple retailers into one view. We extended the identity into a monogram, typography, brand guidelines and a consistent voice.
We built a website that connects editorial styling with product discovery and retailer comparison. Designer pages, shoppable edits and product information guide the journey through to the selected retailer, with the experience adapted for mobile.
The Outcome
A full delivery: Brand Identity: custom wordmark and monogram suite, full brand guidelines, voice and tone system.
Digital Flagship: bespoke website built from scratch, editorial homepage, price comparison product pages, styled looks module, real-time search and filtering, designer directory, retailer handoff screen, quarterly shop pages, alerts and wishlist, full mobile and responsive build, SEO architecture.
Luxury Brand Discovery: The Every Index sub-brand, brand discovery report, positioning deck.
Benita & the team at Elmedia Studio really took the time to understand what we were building and where we wanted the brand to sit within the luxury fashion space. They created our brand guidelines & logo suite and designed the entire website around our business goals.
What stood out was how much thought went into the customer experience. Features like ‘Shop According to Your Celebrity Style’ and alerts for new arrivals from customers’ favourite brands have helped people engage with the platform, return regularly and shop. They also handled our SEO, and we were receiving around 1,000 page visits a month within 5 months of launching. We are not just attracting more visitors though, we are reaching the right audience, and they are using the website exactly as we hoped they would.
