HEWI

HEWI (Hardly Ever Worn It) is a London-based resale platform for preloved designer fashion, connecting sellers of authenticated luxury pieces with buyers seeking rare and archive items below retail. In a crowded resale market, HEWI needed to own the search terms that mattered and convert high-intent luxury shoppers efficiently.

We built a growth strategy across paid and organic search. On PPC, we mapped keyword targeting directly to HEWI’s offering, prioritising commercial-intent preloved designer terms that reached genuine resale buyers rather than broad discount traffic. On SEO, we delivered conversion-focused copywriting across key landing pages and secured authority backlinks, including placement in a 2023 Harper’s Bazaar roundup of the best preloved designer websites.

Over twelve months, HEWI’s paid campaigns returned 6.4x on every pound spent, against a luxury ecommerce average closer to 3x. Click-through rate held at 7.8%, and the cost of acquiring each customer fell 34% as the targeting sharpened.

Organic performance moved with it. HEWI now ranks for the resale terms their customers actually search, which means the traffic arrives already looking for what they sell.
The commercial targets set at the beginning of the engagement were met.